NETFLIX: Sintonia – Season 1 (2019)

Quebrada para leigos
AKQA Casa team: Ananda Pires, Gus Machado and Lidiane Angelo.


Sintonia is about a group of friends, Doni,
Nando and Rita, that grew up together
on the outskirts of São Paulo sorrounded
by funk, drugs, violence and religion.
They follow totally differents paths,
but always look to each other for help.

As a team, we collaborated
on the script for the marketing
shoot of Sintonia’s show. 
  



NETFLIX: Sintonia – Season 3 (2022)

Social Stunts and E&P (editorial & publishing)
Boys Do Cry team: Ananda Pires, Caio Lima,  João Unzer, Juliana Fernandes e Felipe Cretella.


In 2022 I was invited to work with the Sintonia team
again, this time doing the social stunts and E&P
(editorial and publishing), developing a large
and diverse content – through the social calendar – 
for the fans at Netflix's social media and at the show's Instagram.  

Sintonia reached the TOP 3 non-english most watched
series in the world on Netflix and got 1M followers.

︎ Tik Tok Challenges (Over 40M views)



︎ Sticker videos & stickers pack 


Some telephone lines are showed in the series, it was a form
to instigate the audiences curiosity, making them call the numbers
that would bring them to a Netflix line and gets the Sintonia's sticker pack.

︎︎︎ videos

  

︎︎︎ stickers pack

       
        
        
               
       

︎ Feed posts


           

︎ Featuring with 'funkeiros cults' page


       

︎ Reels




︎ Interactive Stories


  

︎ Milestones 


     Netflix top 10 global series July 22   |  Reach 1M followers at show instagram's